22 February 2008

before you pay any attention to focus groups opinions...

The very first use of focus groups was used in the 1950's. It was concerning the development of a product.

A major corporation, under the recommendations of it's marketeers used the unproven technique to find out what people wanted in this type of product.

It's results were amazing!



scroll down to see what the product was -

























1958 Edsel Red ad.jpg


recognize it?

yep... the Ford Edsel, quite a winner, don't ya think?

and the news people and campaigns are relying on this technique?

just asking...

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